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VOICES RADIO

With gambling ad spend up 97% over the past five years and 1.39m gambling ads running last year, we needed to communicate the dangers of irresponsible gambling to the 450,000 young teenagers who gamble in the UK every week.

We created the brand platform BeGambleAware to prevent young people from tipping into problem gambling by communicating the warning signs; the moment the nagging, clawing voice of a gambling problem begins to arise.

The ‘Voices’ radio campaign is part the multi-award winning (D&AD, Kinsale Shark, Creative Circle) campaign ‘Voices’ which began last year. The campaign has seen awareness for the charity within the target audience triple, with 57% now saying they would contact GambleAware if they had a gambling problem.

BEGAMBLE AWARE 2017 - VOICES CAMPAIGN

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