WORK - BRANDING / CAMPAIGN

HALO TOP UK LAUNCH

Halo Top, the revolutionary, number one ice cream brand in the US, is launching in the UK with a campaign by 18 Feet & Rising.

The LA-based low-calorie, high-protein and low-sugar ice cream, was founded by lawyer turned entrepreneur Justin Wolverton who built the brand without traditional advertising.

The campaign builds on the irreverent tone of voice that has made Halo Top beloved in the US, but with a droll UK twist. The campaign ‘Halo Britain’ heralds the ice cream’s arrival and introduces their Sea Salt Caramel, Peanut Butter, Cinnamon Roll and chocolate flavours to the nation, with a social-first approach.

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