CHRISTMAS IS COMING FOR YOU
"Christmas is Coming for You", our 2016 Christmas campaign for House of Fraser, celebrates the slow build-up to the festive season and the all-encompassing excitement when it finally arrives. Directed by award-winning Director, Emil Nava, the ad eschews traditional Christmas iconography for a more subversive and stylish take on the season. The action is aptly set to a cover of the Delfonics’ ‘Ready or Not’, sung by award winning singer/songwriter Laura Mvula. This campaign delivered the highest year on year sales results whilst helping reposition the brand for the future. Since 2014, we have been helping House of Fraser entirely change the way they think about marketing.