OUTSIDE IS OURS
Our new campaign for the world’s leading fruit cider brand, Kopparberg, entitled “Outside is Ours”, looks to unlock the feeling of the best of times outside with friends.
The TVC depicts beautiful aerial sculptures being swept up into the sky by a desert wind, acting as a striking visual metaphor for how we all come alive when we’re enjoying our time together outside. Shot against a beautiful outdoor backdrop by director Noah Harris, of BlinkInk Films, the film acts as a rallying cry encouraging people to claim the outdoors in time for summer for good times and making memories.
Will Thacker, ECD at 18 Feet & Rising said: “Festival season is about to kick-off, with cider, sunshine and friends. A generation has adopted Kopparberg as their drink of the summer and we set out to encapsulate that with the new brand positioning, “Outside is Ours”. The platform is a big step up for the brand; the ideas are founded in its Swedish roots and love of the outdoors, but also embrace the festival generation. As people we come to life outside, a place where our social barriers are broken down. The creative is a unique, fun and symbolic way of expressing this. A lot of talented people have come together and given their all to make this campaign a success.”
18 Feet & Rising are long term partners of Kopparberg. We’ve have helped the brand grow globally and in the UK taking it from a niche entrant to the number 1 premium packaged cider brand.