WELCOME TO LOAN STREAMING
Welcome to Loan Streaming is 18 Feet & Rising’s first campaign for the California VC-backed, ethical short-term loan provider Lending Stream. The campaign is a complete re-brand, positioning Lending Stream as a modern, responsible provider of credit, taking the brand out of the stigma of the pay day loan category. Rather than the solution to a negative trigger (the boiler breaking), this campaign positions Lending Stream as a simple, positive enabler with the end line ‘Life flows on’. We also created new category language, loan streaming, branding the fast, simple, secure transfer of credit. This coupled with the fresh, dynamic new visual identity is a complete step change for the brand.