Off to a meeting with Outsider. It’s amazing being based in Soho because it means we’re in strutting distance of all the important production houses. Today we’re going to a PPM for our latest ClearScore ads. They’re going to be the bloody hilarious and I cannot wait to see them finished!
After lunch, I have a meeting with a kick-ass girl team about our latest House of Fraser work. I’ve only just started at 18 Feet and Rising and it’s been a very unusual experience to walk into a creative department which is not only led by an awesome woman but is 50/50 throughout. I honestly didn’t think it would make such a noticeable difference but it really does. It’s a great environment to be a part of.
My laptop is sucking all the creative juices from my body. I am more prune than human. It’s time for a change of scenery and some good old fashion pen and paper. Oh, and an oat milk flat white. It all helps when you’re brainstorming script ideas for an amazing new client. I won’t lie, the ideas don’t always flow as freely as the coffee…
CRACK + CIDER sells essential items for homeless people. In London, we focus on winter warmers because our homeless community faces the reality of having to survive the night on the streets. In Bournemouth however, their much more manageable (yet wildly increasing) homeless population is more likely to access temporary housing or hostels. Whilst they may have a roof, they have nothing else. I love how the Bournemouth team have discovered this insight and have adapted our shop with all sort of items to help homeless people on their journey including this kitchen starter pack.
The event sold out, the vibe was amazing and I met some incredible people. Stephen Robertson, CEO of The Big Issue Foundation and former Bournemouth resident, came and spoke. He’s been a great supporter of our work so, all in all, I’m calling it a huge success. And now I’m embarking on the three hours journey back to London with a smile on my face.