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Who’s driving this juggernaut? Brexit, then Cameron goes, now a vote of no confidence in Corbyn (not to mention the England football team fulfilling its brief once more), and like the pseudo-intellectuals we are, the advertising community wades in to show how all the problems can be understood if only you come from a branding point of view.
28.6.16 - CAMPAIGN

The surest way to predict a trend is to create one. And the most effective way to create a trend is to study and predict human behaviour and attitudes.
10.6.16 - FASHION & MASH

Jonathan Trimble, 18 Feet & Rising’s CEO spoke on a panel about creativity and structure for The Drum’s Agency Acceleration Day
27.5.16 - THE DRUM

There was one ad among these that stood out to me.
When it popped up on my TV, I had to close my laptop, put my phone down and kick the iPad off the sofa. Because the only screen I wanted to watch was the telly.

19.5.16 - CAMPAIGN

It’s been just over 6 years since we set up our agency. It’s been just over 6 years since we created our Creative Singles department. And it’s taken just over 6 years for the industry to catch up with us. Read award-winning copywriter Paul Burke’s piece on why the use of creative singles may be just be the thing we need to break down the gender gaps in our industry. 
28.4.16 - CAMPAIGN

We have operated a creative singles policy since we began. The singles system is more similar to the traditional team way of working than most people think. The only difference is that we mix and match depending on the brief. Each creative person has a different skillset, so you can build a team specific to the task. 
14.4.16 - CAMPAIGN

Call Off Your Lawyers and Lobbyists; the Sugar Tax is Here to Stay
And so it should be.
The economist’s argument in favour would be that sugary drinks, like many consumer goods, have negative externalities and ought to be taxed accordingly. That way we can keep a degree of choice, whilst reducing demand and covering the cost of the consequences.
14.4.16 - THE HUFFINGTON POST

Three winners will be picked and given junior creative jobs at 18 Feet & Rising, which already operates a singles-only policy. This approach "keeps our thinking fresh while building strong creative bonds with one another", according to Anna Carpen, the agency’s executive creative director.
24.3.16 - CAMPAIGN

The work was created by 18 Feet & Rising, which also made House of Fraser’s similarly styled Christmas spot. It features the song Banshee by Santigold and was choreographed by Aaron Sillis. The ad promotes House of Fraser’s spring/summer 2016 collection. It was shot by Dave Meyers through RadicalMedia.
24/3/16 - CAMPAIGN

Trimble said: "I’ve had the privilege of working with some of the industry’s creative greats and, after spending time looking at the current creative talent in the industry, I realised that Anna was the only choice for 18 Feet & Rising. She is intrinsically of the zeitgeist."

While mindfulness is a trend at the moment, especially among East London's hipsters, 18 Feet & Rising's CEO wondered if there's any actual benefit to it. By putting the agency on a strict mindfulness training programme, Jonathan Trimble documents his experiences and discusses what he has learnt.

In advertising we talk a lot about fame. We talk about making brands famous. We praise ‘famous work’ – and planners especially talk about ‘fame’ as a vital component of effectiveness. An outsider listening in on all this patter would be forgiven for thinking we’re in showbusiness.
15.12.15

Christmas goes hip hop! House of Fraser shuns traditional festive advert and calls on Justin Bieber's choreographer to stage rebellious antidote to the fuzzy norm

The National Trust are the highest new entry at No.3 in the 2015 Brand Storytelling report by marketing agency Aesop. 2,800 UK adults rated 154 major brands they were familiar with against 9 criteria, including brands they feel have “a clear sense of purpose and vision” a category National Trust topped. 

It is rumoured that 26 people attended the off-line edit of this year’s John Lewis Christmas ad, and emotions appear to be running high as we enter the fifth year of the Christmas blockbuster.
Given a public that’s been so receptive to date, is this the year it all changes? It has to be. Here’s why.

Advertising has changed. Media agencies and media owners are tearing themselves apart with the rise of ad-blocking technology. Despite the rise of digital agencies, creative agencies have remained much the same.

This week marks 60 years since ITV launched in the UK; and as such, six decades since we were introduced to television advertising. The nostalgia over some of the most recognisable ads has made Anna Carpen, of 18 Feet & Rising pine for the alternatives, and here she gives us a run-down of her favoutrites outside of the conventional celebrations of the Bisto family, the Smash aliens and all their better known chums.
22.09.2015