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RAPID ORDER

The "Rapid Order" rap, designed to boost YouTube subscribers, is a tongue-in-cheek way of teaching diners how to remember long orders. The ad appropriates and builds on the culture and tone of voice that consumers have cultivated in recent years: “I want the Lemon and Herb Chicken with a "Hot" flag in it, so the ladies think I'm all bad widdit”. At the end of the video viewers are encouraged to subscribe to the brand’s YouTube channel.

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