IN LOVE WITH THE COAST
"Love the Coast" re-awakened the public's love of the British coastline (and the National Trust's work protecting it) by compelling them to co-create an ode to the coast. We penned the first lines and then asked the public to complete it by sharing their memories, lines, images and video via #lovethecoast. We then enlisted Dr. John Cooper Clarke to curate and finish the poem. The result, a beautiful ode to the British seaside, penned and inspired by thousands of submissions, was voted one of the British people's favourite ads of 2016.